Sportradar and Sportsgrid announce exclusive partnership to launch the first free, 24-hour sports betting network
2 minutos de lectura
(New York).- Sportradar, the global leader in analyzing and leveraging the power of sports data, and SportsGrid, the leader in original programming for both daily fantasy and sports betting, today announced an exclusive partnership to launch the first free, 24-hour network dedicated to the sports betting audience. The partnership marries Sportradar’s ad tech, OTT technology and data with SportsGrid’s engaging original programming providing fans with accurate coverage and analysis of stats and odds across professional sports.
“Sportradar is always looking to enhance the fan experience through the use of data and technology,” said Jason Sukhraj, SVP US Advertising and OTT, Sportradar. “Collaborating with the SportsGrid executive team provides us with the platform to mesh our core competencies around betting with their programming talent and address the increasing demand for information and content geared around sports gaming ”
The partnership incorporates Sportradar’s release of ad:s, a service that provides bookmakers with a host of marketing solutions aimed at eliminating waste and streamlining their marketing spend. This new offering will allow bookmakers and brands looking to reach the betting community, a native opportunity to do so through sponsorship of programming as well as targeted ad spends across video & audio inventory.
SportsGrid President Louis M. Maione stated, “The integration of Sportradar data and technology into our content is game changing for our free twenty-four hour audio and video gambling network. This partnership showcases our combined vision of delivering the true convergence of content, data, and gaming to the millions of sports fans craving this informative and entertaining programming. Joining forces with Sportradar instantly affords SportsGrid with the ability to provide unquestionable best of breed sports wagering programming. Additionally, Sportradar’s delivery of a robust video solution ensures our content is placed where fans want to consume it, stamping our foothold as a market leader in the space.”
Sizzle reel: http://www.sportsgrid.com/sizzle
Categoría:Sportsbook
Tags: Sportradar, betting software, Sports Betting, Sportsbook , SportsGrid,
País: United States
Event
G2E - Las Vegas 2025
06 de October 2025
Atlaslive Explored the Future of Gaming in Latin America at Recent G2E 2025
(Las Vegas, SoloAzar Exclusive).- Bruno Almeida, Head of Sales LATAM at Atlaslive, attended G2E for the first time to explore how land-based and online gaming are converging. His experience highlighted key trends shaping the Latin American market, from immersive casino innovations to strategic networking and regulatory insights.
Monday 27 Oct 2025 / 12:00
G2E 2025: Cristian Galarza, ASAP Director Explains the Importance of Attending the Event
(Las Vegas, SoloAzar Exclusive). - After attending the 25th anniversary edition of G2E in Las Vegas, ASAP’s director shares his perspective on the evolution of the industry, driven by digitalization, efficiency, and the creation of international networks that foster new business opportunities.
Tuesday 28 Oct 2025 / 12:00
ASAP Américas at G2E: Logistics, Technology and Networking in Las Vegas
(Buenos Aires).- ASAP Américas’ participation in the Global Gaming Expo 2025 reaffirmed its commitment to international logistics and global trade. The company provides end-to-end solutions, from shipping specialized equipment to coordinating materials and exhibits for global events.
Friday 24 Oct 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.